Fields of Activity

  • German, European and international trademark and design law
  • Design/brand strategy, design/brand management and design/brand audit


  • Studied Industrial Design at KAIST (Korea Advanced Institute of Science and Technology), Republic of Korea (BSc 2000)
  • Master’s Degree in Design Strategy and Innovation at Brunel University, UK (MA 2002)
  • Doctoral thesis in Design Management at De Montfort University, UK (Ph.D 2009)
  • Has been working in intellectual property since 2016

Memberships and other activities

  • Senior lecturer in design/brand management at the De Montfort University, UK (2004-2013) 
  • Lecturer in design/brand management at the University of Applied Sciences in Munich since 2013 
  • Reviewer, The Design Journal since 2013


  • Korean
  • English
  • German