Not first — but strategically ahead
Christian Heubeck contributes to Winning with IP 2026/27 on the opportunities for second and third movers
Christian Heubeck contributes to Winning with IP 2026/27 on the opportunities for second and third movers
Those who understand the IP landscape do not need to be first movers to gain a strong competitive advantage. In his contribution, “Late entry is no barrier to innovation: second and third movers can have a significant advantage if they can navigate the IP landscape,” Christian Heubeck explains why later market entrants may be better positioned than they first appear.
