Trademarks identify goods and services. They create individuality and at the same time communicate specific content and quality characteristics.

Trademarks create value. Well-established trademarks are essential for the renown and success of a company. In addition to purely word-based trademarks, a wide variety of other types of signs can be protected as trademarks. The spectrum includes word/figurative marks, figurative marks, sound marks, smell marks, multimedia marks, holograms and three-dimensional designs.